09/07/2023
FRITO-LAY® Variety Packs and CHEETOS® Mac ‘N Cheese Team Up with J.J. and Kealia Watt to Provide Access to 10 Million School Meals and Support Thousands in Youth Sports
J.J. and Kealia Watt visit Houston-area families at NFL FLAG football clinic to celebrate donation
PLANO, Texas, Sept. 7, 2023 – To give more students the resources they need for the fun they deserve, FRITO-LAY® Variety Packs and CHEETOS® Mac ‘N Cheese are donating more than $300,000 to
09/07/2023
Cheetos® Marks 75 Years of Mischief with Epic Birthday Bash with Cheetos-inspired Fashion Show and Reveal of Cheetos Milk Bar Cake
Cheetos lovers can celebrate with Cheetle-inspired, limited-edition merch straight from the runway along with Milk Bar’s Cheetle-infused Birthday Cake
PLANO, Texas, September 7, 2023 – Cheetos® last night hosted “Cheetos 75th: The Mark of Mischief,” a birthday bash celebrating 75 years
08/30/2023
PepsiCo’s Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with “Unretirement” Campaign
Roster of football stars appear alongside some of America’s favorite snack and beverage brands: DORITOS®, LAY’S®, TOSTITOS®, Pepsi® Zero Sugar, STARRY™, MTN DEW® and more
PepsiCo signs Josh Allen for multi-year deal to support brands across the portfolio
PURCHASE, N.Y., August 30, 2023&nb
08/24/2023
Cracker Jill Takes Centre Stage to Celebrate How Women in Sports PLAY LOUD
Frito Lay Canada is helping to expand the Women’s Sports Foundation® capabilities and
offerings in Canada to champion the joy that sports ignites in Canadian women.
TORONTO, August 24th, 2023 – Cracker Jack, an iconic Frito Lay Canada brand that has been synonymous with sports for over 100
08/09/2023
CHEETOS® Mac ‘N Cheese and Designer Coral Castillo Put the “Mac” in Macramé with New Fashion Collaboration
The CHEETOS® Mac ‘N Cheese x Coral Castillo MAC’ramé Collection Serves Up Bold Flavor by Giving Two Wardrobe Staples a “Mac” Makeover with a Couture Touch
CHICAGO, August 9, 2023 – This fall season, CHEETOS® Mac ‘N Cheese wants to help you make a bold statement from your dinne
08/08/2023
LAY’S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY’S® FLAVOR SWAP® Fan Favorites
Canadian favorite joins lineup of flavor mashups, including Lay’s® Cheetos® Cheese flavored, Lay’s® Doritos® Cool Ranch® flavored and Lay’s® Wavy Funyuns® Onion flavored as latest Flavor Swap® variety
PLANO, Texas, August 8, 2023 – Since 2021, Lay’s Fl