December 12, 2017
PLANO, Texas, Dec. 12, 2017 /PRNewswire/ -- This holiday season, Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, will be the star of the show at theater concession stands as it brings its famous dangerously cheesy flavor to everyone's favorite movie snack. Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, will debut December 15 at participating Regal Cinemas nationwide.
"We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership," said Sean Mathews, director of marketing, Frito-Lay North America. "Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally."
Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn. The dangerously cheesy popcorn snack has previously been available at other venues across the country, but this will bring the snack nationwide.
"Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season," said John Curry, senior vice-president of foodservice, Regal Cinemas. "We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers."
Cheetos Popcorn features light, airy Regal popcorn that has been puffed to perfection and paired with warm, cheesy Cheetos flavor and Crunchy Cheetos to create the perfect cinema snack. Cheetos Popcorn is available in 32 oz. cups at participating Regal Cinemas nationwide beginning December 15. For more information, visit www.Cheetos.com.
About Cheetos
Cheetos is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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About Regal Entertainment Group:
Regal Entertainment Group operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,315 screens in 561 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2017. The Company operates theatres in 48 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's website at www.REGmovies.com.
Additional information is available on the Company's website at www.REGmovies.com.
SOURCE Frito-Lay
