/C O R R E C T I O N -- Frito-Lay/

August 29, 2019

In the news release, "Cheetos Puts Its Orange-Dusted Fingerprints All Over Fashion And Beauty World With 'House Of Flamin' Haute'" issued 29-Aug-2019 by Frito-Lay over PR Newswire, the interactive Multichannel News Release link has been updated. The original link was incorrectly transmitted by PR Newswire. The complete, corrected release follows:

Cheetos Puts Its Orange-Dusted Fingerprints All Over Fashion And Beauty World With 'House Of Flamin' Haute'

Cheetos to unveil fan-inspired versions of the #CheetosFlaminHaute look at runway show + style bar experience in New York

Reservations open now for fans to get a Cheetos look; Cheetos will also surprise and delight fans who share their #CheetosFlaminHaute look

PLANO, Texas, Aug. 29, 2019 /PRNewswire/ -- One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin' Hot® — thanks to Cheetos®, which is putting its orange-dusted fingerprints all over the fashion and beauty world.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8598651-cheetos-house-of-flamin-haute-look/

Cheetos puts its orange-dusted fingerprints all over fashion and beauty world with "House of Flamin' Haute"

Next week, Cheetos will unveil the Cheetos Flamin' Haute look in New York at the brand's first-ever runway show and style bar and is asking fans to show off their #CheetosFlaminHaute look for a chance to gain entry*. Inspired by consumers' love of Cheetos and their own interpretations of the Cheetos look — which have proliferated on social media over the past few years — the brand will debut high-fashion-yet-playful looks with clothes, hair, makeup and nail styling that takes 'looking like a snack' to a whole new level.

The Cheetos "House of Flamin' Haute" will open Sept. 5-7 and Cheetos fans in New York are invited to make an appointment at the style bar for a Cheetos look, while reservations last (visit CheetosFlaminHaute.com). Cheetos will also surprise and delight fans who share their #CheetosFlaminHaute looks using the hashtags #CheetosFlaminHaute and #MyCheetosLook on social media with reservations*.

"We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that's creating original recipes with Cheetos or donning Cheetos-inspired hair, nail or makeup looks," said Brandi Ray, senior director of marketing, Frito-Lay North America. "We are so excited to continue to celebrate our fans and their creativity, and in turn, invite them to get the ultimate Cheetos Flamin' Haute look."

The runway show will feature 21 fun and playful looks inspired by fans on social media and curated by famed fashion influencers and stylists @luanna, @Hungry Hipsters, @thenavarose, and @stylistjbolin as well as one signature look designed by renowned costume designer Ami Goodheart.

Cheetos fans in New York City are invited to make an appointment to get a one-of-a-kind Cheetos look on Friday, Sept. 6 or Saturday, Sept. 7, at The House of Flamin' Haute Style Bar. Fans can get their paws and fur fully "Cheetos-fied" through salon services such as Cheetah Tail Braids, Fiery Flamin' Hot Eyes, Chester's Ombre Kiss and Caught Snacking Nails. Visit CheetosFlaminHaute.com to make a reservation.

*Cheetos will surprise and delight fans who share their flamin' hot looks using the hashtags #CheetosFlaminHaute and #MyCheetosLook on social media with reservations. Follow Cheetos social media handles for more details.

About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the $16 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

SOURCE Frito-Lay